A simple, faith-centered reset for busy midlife women

THE 28-DAY HEALTH MOMENTUM CHALLENGE

one step at a time!

Feel energized, lighter, and more like yourself again — more energy, better sleep, less bloating, fewer cravings...

Even if you've tried before and couldn't make it stick!

Are you tired of starting over every few weeks?

Here’s what most women who want to lose weight, gain energy, and build consistent habits are doing…

  • They say they’ll “start on Monday”
  • They dive head first into their new diet or workout without a plan or wiggle room
  • And then they burn out after a couple of weeks…
  • After that? A few more weeks go by, and the vicious cycle repeats itself.

But what if you built a foundation this time that made it almost impossible to fail?

And what if in 28 days from now, you actually wanted to keep going with your new healthy habits?

If you know you can’t stay on this rollercoaster any longer…

you’re invited to...

A 28-day, online health momentum challenge for middle-aged women who want to feel better, look better, and build an unshakeable foundation for healthy habits in just 28 days. 

This 28-Day Health Momentum Challenge is built on a proven approach used by experienced coaches to help women build strength, consistency, and confidence—and now you get to experience it, too, in a supportive, guided way.

This challenge is for you if you want to get on the fast track to lasting change and consistency…

In fact, don’t let the word “challenge” scare you — the way this program is designed is to make it achievable and sustainable for anyone.

Unlike most challenges where you’re counting down the days until it’s over…

The 28-Day Health Momentum Challenge is all about balance and adopting a lifestyle you can maintain, one small step at a time.

Makes sense, right?

Now, I know what you’re thinking…

“Doesn’t this have to be hard for me to get results?!”

The answer is NO!

That extreme “all or nothing” mindset is often what leads to inconsistency in the first place…

Instead, the 28-Day Health Momentum Challenge gives you the tools to easily build and integrate new habits so you don’t have to keep going to extremes.

This challenge is for you if you want to get on the fast track to lasting change and consistency…
  • Swap your “diet mentality” for a more sustainable, balanced approach to nutrition

  • Quickly and easily deal with “slip ups” without completely falling off track

  • Stop spending time and money on every new diet or fitness fad that rolls across your social media newsfeed or TV

  • Confidently shop for healthier foods AND cook healthier meals yourself

  • ​And most importantly… SEE and FEEL noticeable results! 

This is what’s possible when you start with a strong foundation…

The group truly was what kept me on track. Knowing that the others were working hard and doing the recommended things, caused me to really stay with the program and try even harder.

I felt better afterwards, my clothes fit better, and I was just so glad I did the reset.

- Karen

Katie’s challenge is a great program, whether you’re looking for a jump-start or a reset.

Her guide alone is worth the investment!

Add to that the support she provides and it’s an invaluable resource on your health journey!

- Emily

Despite having complex health issues, I have finally been able to lose weight and sustain it.

But the real benefit I’ve received from coaching with Katie is taking the overwhelm and fatigue away. I have motivation & clarity for my health, which goes way beyond weight loss – I have a vibrancy to live my day to day life again!

- Vashti

Here’s a quick look at what’s inside

 the 28-Day health

momentum Challenge

28-Day Success Manual

This 28-page manual is designed to help you learn what a healthy lifestyle looks like and give you practical guidance for getting the best results possible.

($99 Value)

Recipe Manual

The easiest way to stick to healthy eating is to eat foods you like. It sounds simple, but so many people get stuck in a rut of eating the same bland, boring meals!


During your challenge, you’ll enjoy 67 whole-foods based, incredible recipes like Butternut Squash Soup, Citrus Fish Tacos, Award-Winning Chili, Cilantro Lime Chicken, and even a Chocolate Avocado Smoothie!

($49 Value)

Weekly Meal Guides & Grocery Lists

Get 28 days of done-for-you meal guides and printable grocery lists that are Dietician Approved. These take all the guesswork out of grocery shopping so you feel confident and prepared! 

($39 Value)

Dining Out Swap Guide

Yes, you still get to go out to eat! To make it simple for you, this guide helps you choose the healthiest options possible at almost any restaurant or in any social situation.


That way, you can still socialize, still hit your favorite restaurants, and STILL get results.

($19 Value)

Daily Inspirational Emails

Think I’d just let you loose on this challenge without daily support and accountability? No way! Expect a daily email from me to help you stay on track, stay motivated, and finish this challenge with a smile on your face.

($149 Value)

Measurement Worksheet

Fun fact: you’ll probably lose inches before you lose pounds. This worksheet helps you accurately track (and celebrate!) your progress throughout the challenge, which means you’ll get to see just how far you’ve come when the challenge ends. 

($15 Value)

Getting Started Checklist

This checklist outlines everything you need to set yourself up for success. It covers everything from setting aside time to grocery shop and meal prep to showing you how to share your weekly wins! 

($15 Value)

Goal-Setting Worksheet

Not only does this worksheet help you set realistic goals, it will also help you connect with your “why” so you keep going even when you’re busy, tired, or tempted to quit.


If you’re someone who tends to set unrealistic goals and are hard on yourself when you don’t reach them, this goal-setting worksheet is a game changer!

($29 Value)

That’s a total value of more than $400

But for a limited time, you can get access 

FOR just $28

After the challenge, my clothes felt better. My self discipline increased and I felt in better control over food and not food control over me.

Weight loss is more than the number on the scale! It's really about the big picture of what you want your life to be in regards to your sleep, health, energy, and self image.

- Alva

Your 28-Day Health Momentum Challenge

is even backed by a

100% satisfaction guarantee

I’m so confident you’re going to achieve and KEEP the results you want from this challenge that if you show up, do the work, track your progress, and don’t see results

I’ll give you a full refund.

I want this to be an easy YES, because you deserve it!

Meet Your Coach

HELLO, I'M Dr. Katie Murphy

I help Christian women who feel stuck in their health and frustrated with their bodies develop consistent, life-giving habits—so they can have more energy, confidence, and joy in everyday life.

I’m passionate about helping women 30+ care for their health in a way that’s simple, grace-filled, and rooted in faith—so they can thrive in the life God has called them to live.

As a mom of four and a health professional with 20 years of experience, I understand firsthand how confusing and overwhelming it can feel to care for your health while managing all the demands of life.

That’s why I created The Flourish Method - a 90-day coaching program that combines sustainable habits, mindset shifts, and biblical encouragement to help women build energy, confidence, and lasting change, without the pressure of perfection.

Your health matters because your calling matters — and God cares about both.

Have questions about the challenge?

I have answers!

Is this challenge right for me?

This challenge is a good fit if you are looking for a simple, guided reset without pressure or perfection. It is designed for women who want clear direction, encouragement, and practical tools they can apply in real life, at their own pace. For women who want individual guidance, you can add a private 1:1 coaching session to ask questions, talk through obstacles, and receive personalized support for where you are right now.

Is this a live challenge or is it self-paced?

This challenge is completely self-paced, unless you want the add-on coaching option. You can start as soon as you join and move through the content in a way that fits your schedule. Each day you will receive a coaching email to guide and encourage you, but there are no live calls or required check-ins, unless you choose that option.

What kind of support is included?

Support is provided through daily coaching emails delivered directly to your inbox. These emails offer guidance, mindset coaching, and encouragement to help you stay grounded and consistent throughout the 28 days. If you want individual guidance, you can add a private 1:1 coaching session or join one of the quarterly cohorts to do the challenge together.

How is this different from other challenges I’ve tried?

Most challenges rely on intensity, strict rules, or external motivation. This challenge focuses on consistency, awareness, and learning how to support your body in a realistic way, especially during midlife. The goal is not to overhaul your life in 28 days, but to help you build momentum you can continue.

What is included in this limited deal?

This challenge is intentionally designed to be accessible. You are receiving 28 days of online guided coaching, structured resources, and practical tools that you can return to again and again. Many women find that even one shift in how they approach food, stress, or consistency makes this a worthwhile investment.

I don't want to do this alone. Is there a live option with coaching and community?

Yes. Every quarter, there's an optional add-on for women who want more community, support, coaching, and accountability as they walk through the 28 days.

Inside the cohort, you’ll have weekly live calls, daily encouragement, and a small group of women doing this with you so you’re not trying to stay consistent alone.

The next cohort begins June 8th, and you’ll have the option to join after you purchase the program.

I want some personalized support - is that available?

For women who want individual support, you may add a private 30-minute coaching session.

This call is a space to ask questions, work through obstacles, and receive clear next steps based on where you are right now. Add an optional 30-minute 1:1 coaching session for just $99!

Is the 1:1 coaching session required?

No. The challenge is complete and effective on its own. The 1:1 session is entirely optional and designed for women who want personalized support or clarity during the 28 days.

Ready to see what you’re capable of in just 28 days?

Join the 28-Day health momentum Challenge While Doors Are Open!

One-time payment

$28 $400+VALUE

Flourish Health Coaching - COPYRIGHT @ 2026 - ALL RIGHTS RESERVED